Roadside station Utsunomiya romantic-Mura
A roadside station in Tochigi — local food and souvenirs.
Overview
Roadside Station Utsunomiya Romantic-Mura is a michi-no-eki roadside station on National Route 293 in Niisato-machi, Utsunomiya City, Tochigi Prefecture. Far more than a rest stop, it is known as a large-scale, stay-and-play destination equipped with a hot spring, a farm, and lodging, offering enjoyment for everyone from families to touring drivers. With direct sales of local produce, restaurants, and spacious grounds to relax in, it is one of Utsunomiya's flagship leisure hubs.
Highlights
- ●A large stay-oriented roadside station with a hot spring, farm, and lodging
- ●The bounty of Utsunomiya at the produce market and restaurants
- ●Spacious grounds where families can relax with a sense of openness
- ●A leading local spot counted among Tochigi no Hyakusama
History
The facility was developed on March 26, 2012, and opened as a roadside station on September 22 of the same year. Making the most of its location along National Route 293, it has grown into a stay-oriented complex that combines a hot spring, farm, and lodging with the roadside station's roles of rest, information, and regional promotion. It is also counted among Tochigi no Hyakusama, a selection of the prefecture's charms, and serves as a leading local venue for tourism and exchange.
Access
The station lies along National Route 293 in Niisato-machi, Utsunomiya City, Tochigi Prefecture. Driving from central Utsunomiya is convenient, and it is a popular stop on drives toward the Nikko area. From JR Utsunomiya Station or Tobu-Utsunomiya Station, a route bus or taxi is an option. Since opening hours can differ for each facility on site, checking official information is recommended.
Best season
Spring through autumn, when the farm and open grounds are most enjoyable, is especially comfortable, but the on-site hot spring also makes it a fine stop in the colder months. As produce and events change with the seasons, there is something to enjoy year-round. Please check official information for the latest event details.
Map
36.6333, 139.8314 · Wikidata
Suggested itinerary
- 1Arrive at Romantic-Mura along National Route 293 and first browse the local produce at the market
- 2Stroll the farm and open grounds and let the family unwind
- 3Enjoy flavors distinctive to Utsunomiya at a restaurant
- 4Finish by soaking in the hot spring, then stay overnight or set off on the drive home
Did you know?
💡 Romantic-Mura is a large roadside station that brings a hot spring, farm, lodging, and a direct sales market together on one site, making it not a mere waypoint but a destination where you can spend an entire day. It has also been chosen for Tochigi no Hyakusama, a selection of the prefecture's noted places and specialties.
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